Thursday, February 11, 2010

DO you feel the BUZZ - GOOGLE BUZZ
well , it was yesterday when i opened my gmail inbox , i was introduced to a new box in my inbox , a small but powerful nameGoogle buzz..

for the starters its Google's attempt to break in into Facebook and twitter's battlefield , making it a three way fight considering orkut (another Google owned site : has lost its face to Facebook and cannot follow twitter- if u know what i mean).  
SO WHATS THE BUZZ all about...
this  new media tool allows users to share messages, web links, photos and videos with friends and colleagues directly within the popular email  Gmail, so there's nothing to set up - you're automatically following the people you email and chat with the most,Each time you posts a message, photo or link they can choose to share it publicly with the world or privately to a small group of friends.

five key features that define Google Buzz:
- Key feature #1: Auto-following
- Key feature #2: Rich, fast sharing experience
- Key feature #3: Public and private sharing
- Key feature #4: Inbox integration
- Key feature #5: Just the good stuff

Responses are sent to the user's inbox, unlike static email messages, buzz messages in your inbox are live conversations where comments appear in real time.Content from Twitter can also be shared, but users can only see tweets within Buzz and cannot publish new messages to Twitter's service.Buzz is unable to display messages that originated on Facebook which is serious problem...

SO WHY SECOND ATTEMPT at SOCIAL NETWORKING - why moving away from the core expertise , WHY , WHY WHY- answer is one word - FACEBOOK.........

           With more than 400 million users, Facebook is the world’s largest social network; Twitter by contrast has only18 million or so. Gmail’s unique (i again say unique ) visitors numbered around 36 million as of last year. Clearly, Facebook is dominating. Google is attempting to challenge that dominance with Buzz, but Facebook is at the same time planning to move just as aggressively into Google’s territory.
It was recently discovered that Facebook will eventually launch its own webmail service. You can already send messages to e-mail addresses from Facebook, but the execution isn’t as smooth as it needs to be. The new e-mail plan would address that.
Codenamed Project Titan, the service would offer users e-mail addresses ending in Facebook would become the largest webmail provider overnight. If the service is functional enough, it could threaten Google’s Gmail. People will be able to comfortably make the switch because they won’t lose the ability to e-mail their Gmail contacts — even if they move to another mail provider.
I predicted at the end of last year that Facebook is well-poised to try to pry web dominance away from Google in 2010. Buzz doesn’t change my mind. Facebook is threatening Google, but Google isn’t threatening Facebook because it doesn’t offer any features so great that they incentivize people to leave behind their existing networks or spend their time updating and following yet another one when their friends are already all on Facebook or Twitter.
Facebook now dominates the social web so completely that it’s difficult to imagine an exodus to a competing service, unless that service offered some revolutionary new features that Facebook couldn’t possibly match — Buzz doesn’t.
I can picture one other success scenario, though: a service that aggregates other services’ features and content, and then offers up its own set of unique perks (like Buzz’s noise-control algorithms) that make the social web experience better. People would feel comfortable switching for the extra perks, because they wouldn’t have to leave their existing connections behind.
The outlook could change if Buzz integrates with Facebook the way it does with Twitter. Unless that happens, though, you’re better off keeping your bets on Facebook in the coming year or two — at least if your standard of success is something greater than niche appeal.

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