One fleeting moment

My mind was clouded For a moment my hopes were shrouded. It was as if spirits I consumed, Consumed my own spirit.

Demons Of The Past

I am running,passing endless train of lights on the ceiling . and passing people with different emotions

Blackle Energy Saving Search

Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle searches are powered by Google Custom Search.

Wings of a broken angel !

I once knew an angel a happy go luck one . Sweet charming hopping from one happiness to another one , just like a honey bee. Then I saw her again no more an angel like she used to be ... She changed. .... Her happiness was taken away ... Her wings were taken away ..

What we are!!

What is right what is wrong ... A question , a thought , a truth.. Whole world

Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Friday, June 11, 2010

Beware of these 6 social networking scams!

A techie recently fell prey to a spammer and lost thousands of rupees from his bank account. And he is not alone, despite many warnings issued to users, scamsters continue spread havoc.
At a time when the gap between the virtual and the real world is thinning down, it is your duty to protect yourself from fraudsters online.
With more people logging on to networking sites, there is a flurry of activity. Spammers are now devising innovative methods to abuse and cheat online users. An Accenture survey has revealed that India has the second-highest number of people (85 per cent) who use social networking at least occasionally.
Global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82 per cent increase from the same time last year when users were spending just over three hours on social networking sites, according to The Nielsen Company. In addition, the overall traffic to social networking sites has grown over the last three years.
Cyber criminals are thus exploiting this huge growth. They lure users across social networking sites to open spam 
email, and steal personal data in order to understand what subjects would tempt the user. If you are not careful about protecting vital information, the loss would be beyond your imagination.
Symantec has listed top 6 ways that spammers leverage social networking sites

1. Trojan.Twebot
Symantec has detected a new Trojan botnet creator tool, called "TwitterNet Builder". The threat, called Trojan.Twebot, uses a Twitter account to issue instructions to the Trojans created by the builder. When building Trojan.Twebot, the user is able to supply a public
Twitter account for Trojan. Twebot to follow. As Trojan.Twebot does not try to obfuscate commands on Twitter, it will not be difficult for Twitter security staff to find and close accounts abusing their service in this way.
Botmasters tweet their commands to zombie The threat, called Trojan.Twebot, uses a Twitter account to issue instructions to the Trojansputers, through smart phones
Trojan. Twebot has a number of the usual commands you would expect to see, such as ".DOWNLOAD" to download additional files and ".DDOS" to perform a distributed denial-of-service attack. However, it also has the interesting command ".SAY". This command allows an attacker to get a compromised computer to use the operating system's Text-to-Speech function to read aloud any messages sent by the attacker.
Symantec recreated the attack in a controlled environment (in the lab) to show how Twitter is used as a command-and-control server for Trojan.Twebot and how by using smart phones, attackers can easily issue commands to their botnet.


2. Twitter accounts with celebrity names
Twitter is also increasingly being hijacked for spam, using celebrity names. For example, a Chinese retailer has used David Beckam to push sales , tricking users into believing that the football star is following them.
The credibility of the fake account is bolstered by other fraudulent accounts linking back to it and by cross-following legitimate Twitter accounts, which will probably have been hacked earlier. In this particular case, the false David followed over a thousand accounts with a single common link - the account name contains the word "candid".
This malicious activity is fast becoming common practice nowadays. Attackers are creating Twitter accounts as a vehicle for spam advertising and, sometimes, they even include
So is David Beckham following your tweets? Probably not. Unfortunately, the spammers often succeed because many people allow their curiosity to get the better of them and click on nearly every link they see without thinking about the consequences.
Remember, always be sceptical if someone you don't know starts following you or sends you strange direct messages. Also, always check the account carefully. It is not always easy to determine if you are reading the official Twitter account of someone real or that of a clever impostor.
3. Facebook toolbar
Spam e-mails have been doing the rounds on the Internet hoping to lure recipients into downloading a Facebook toolbar. If you download the file by clicking on "Download Here", you'll see a file with the icon shown below:
If you take a closer look at the icon, "darkSector" is shown inside of it. How strange. Is this actually a Facebook toolbar? If we take a look at the property of the file, the details mentioned are for a program called HijackThis (a Dropping Trojans through social networking downloads security software). This is even stranger.
Well, the file is neither a Facebook toolbar nor HijackThis. It's a malware detected by Symantec software as Trojan.Dropper.
Whenever you come across oddities like this, you can take similar steps to check if something could potentially have malicious intentions.

4. The Koobface worm
This worm infects users by using social engineering attacks. It spreads by abusing social networking websites or by employing search engine optimisation techniques to lure potential victims to malicious sites.
The infrastructure used by the Koobface gang is relatively simple: a central server redirects victims to one of the infected bots where the social engineering attack takes place. While the central redirection point has been actively targeted by take-down requests, the Koobface gang has so far been quick.
A year has passed since Koobface was first detected; yet, this worm and the people behind it are still very active in keeping their infrastructure up to date, finding new means of propagating the infection, and taking advantage of their victims.
In just three weeks, Symantec observed 17,170 distinct infected IP addresses. Several Indian cities 

5) Symantec has witnessed a malicious spam campaign against Facebook, accompanied by a phishing attack. These messages look like an official Facebook invite or password reset confirmation mail. If we place the cursor over the update button in the message, we can actually see the phishing URL in the status bar.
If a user clicks on the "Update" button, he or she is redirected to a Facebook look-alike phishing site. Here, users are asked to enter a password to complete the update procedure.
Unfortunately, the user's password will be stolen if they try to log in on this page. Similarly, another malware or phishing attack using URLs in the coming day(s) on MySpace. Social networking sites with huge user bases are targeted to infect maximum machines or gather passwords for more malicious activities in future.
Users need to be extra careful of suspicious attachments, especially those including a "password reset" request because legitimate websites will not send an attachment for resetting a password.

6) In the past, spammers would register their own accounts and then send unsolicited messages through the social networking site. By default, the site generated automated email to let the user know that there is a new message.
While such notifications are technically legitimate, the user would have most likely considered the messages as spam, due to the unsolicited content. For spammers, this technique had a shortcoming - the message sent to the user was from an unknown person/entity.
Recently, Symantec has observed a rise in a newer technique of social networking site abuse. Symantec has confirmed that this account was not created for spamming purposes. Instead, the sender's account was hijacked and this message was sent to everyone who is "connected" (direct friend, friend of a friend, etc).
If the user navigates to the Web page provided in the message, Bloodhound.PDF.10 tries to load. In the example, the sender was not a direct friend with the user. However, it is highly likely that the user could receive such messages from a direct friend. This could give the user a false sense of confidence, which may lead to malware being installed on the user's machine.
It is a good reminder to all social networking site users that the message really may not be from a friend, even if it is from a friend.



Its getting day by day more difficult to keep ur self safe on net - try to be more prudent and it might help you a long way.



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Thursday, May 20, 2010

30 Interesting Facts About Social Media Marketing




www.miteshk.blogspot.com
300,000 businesses have a presence on Facebook  - its just the starting 

  1. Gary Vaynerchuk grew his family wine business from $4 Million to $50 Million using Social Media
  2. He found $15,000 in direct mail generated 200 new customers
  3. $7,500 Billboard provided 300 new  customers
  4. $0 on Twitter produced 1,800 new customers (well.. someone had to spend some time “Twittering” it’s not exactly $0, because time costs but hey.. it wasn’t much in dollar terms)
  5. Wetpaint/Altimeter found companies widely engaged in social media surpass their peers in both revenues and profits  (Companies with highest levels of social media  plus18% in sales, Company sales with least social media activity minus 6 %
  6. Lenovo saw 20% reductions in call centre activity as customers go to a community (Social Media) website
  7. Burger King’s ”Facebook Application investment of $50,000 received greater than $400,000 in PR media value (32 Million free media impressions, thats like reaching the combined populations of 19 States of the USA
  8. Blendtec increased sales by 400% with “Will It Blend” YouTube videos
  9. Dell sold $3,000,000 of computers on Twitter
  10. Only 18% of traditional TV campaigns generate a positive ROI
  11. “You can’t just say it. You have to get the people to say it to each other” – James Farley Chief Marketing Officer - Ford
  12. 37% of Generation Y were aware of the the Ford Fiesta via social media before its launch in the USA
  13. 25% of Fords marketing spend is on Digital/Social Media
  14. They are the only US Auto company not to take a government loan
  15. Naked Pizza set a one day sales record using social media (68% of sales from Twitter and 85% of new customers from Twitter)
  16. VW goes 100% mobile for launch of GTI
  17. “Social Media is not only for B2C”
  18. Tweets for a cause sent out a Tweet from Atlanta to encourage support of Susan G  Komen for the Cure, the Retweets from @mashable, @G_man, @Zaibatsu and others caused the Atlanta chapter website to receive 11,000 visitors in 24 hours
  19. Intuit introduced “Live Community” into their Turbo Tax products 2 years ago – Unit sales up +30% each year
  20. Software company Genius.com reports 24% of social media leads convert to sales
  21. Barak Obama – 5 million fans on Social Media – 5.4 million clicked on a “I voted for Obama Facebook Button” –  3 million online donors equals $500 million – 92% of donations were in increments of less tha $100
  22. University of  Texas MD Anderson Cancer Centre saw a 9.5% increase in registrations using social media
  23. Web Host Provider “Moonfruit” with a $15,000 social media investment saw their website traffic increase 300% and sales 20% as well as being on Google’s first page for “free website builder”
  24. eBay found participants in online communities spend 54% more $’s
  25. Customer support cost is $12 via the contact center vs 25 cents via self-service
  26. “Why are we trying to measure Social media like a traditional channel anyway? Social Media touches every facet of business and is more an extension of good business ethics” – Erik Qualcam
  27. ”You can’t buy attention anymore. Having a huge budget doesn’t mean anything in Social Media… the old paradigm was “Pay to Play”. Now you get back what you authentically put in. You have to be willing to “Play to Play” – Alex Bogusky, Co-Chairman, CP& B
  28. @equalman ” When I’m asked about the ROI of Social Media sometimes an appropriate response is … what’s the ROI of your phone?”
  29. 71% plan to increase investments in Social media by an average of 40% because: You get “Low Cost Marketing” and “Get Traction” and we have to do it!
What is the CO$T of doing nothing? Do you really want to take that risk?

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Thursday, February 11, 2010

DO you feel the BUZZ - GOOGLE BUZZ

www.miteshk.blogspot.com
well , it was yesterday when i opened my gmail inbox , i was introduced to a new box in my inbox , a small but powerful nameGoogle buzz..

for the starters its Google's attempt to break in into Facebook and twitter's battlefield , making it a three way fight considering orkut (another Google owned site : has lost its face to Facebook and cannot follow twitter- if u know what i mean).  
SO WHATS THE BUZZ all about...
this  new media tool allows users to share messages, web links, photos and videos with friends and colleagues directly within the popular email  Gmail, so there's nothing to set up - you're automatically following the people you email and chat with the most,Each time you posts a message, photo or link they can choose to share it publicly with the world or privately to a small group of friends.

five key features that define Google Buzz:
- Key feature #1: Auto-following
- Key feature #2: Rich, fast sharing experience
- Key feature #3: Public and private sharing
- Key feature #4: Inbox integration
- Key feature #5: Just the good stuff

Responses are sent to the user's inbox, unlike static email messages, buzz messages in your inbox are live conversations where comments appear in real time.Content from Twitter can also be shared, but users can only see tweets within Buzz and cannot publish new messages to Twitter's service.Buzz is unable to display messages that originated on Facebook which is serious problem...

SO WHY SECOND ATTEMPT at SOCIAL NETWORKING - why moving away from the core expertise , WHY , WHY WHY- answer is one word - FACEBOOK.........



           With more than 400 million users, Facebook is the world’s largest social network; Twitter by contrast has only18 million or so. Gmail’s unique (i again say unique ) visitors numbered around 36 million as of last year. Clearly, Facebook is dominating. Google is attempting to challenge that dominance with Buzz, but Facebook is at the same time planning to move just as aggressively into Google’s territory.
It was recently discovered that Facebook will eventually launch its own webmail service. You can already send messages to e-mail addresses from Facebook, but the execution isn’t as smooth as it needs to be. The new e-mail plan would address that.
Codenamed Project Titan, the service would offer users e-mail addresses ending in @facebook.com. Facebook would become the largest webmail provider overnight. If the service is functional enough, it could threaten Google’s Gmail. People will be able to comfortably make the switch because they won’t lose the ability to e-mail their Gmail contacts — even if they move to another mail provider.
I predicted at the end of last year that Facebook is well-poised to try to pry web dominance away from Google in 2010. Buzz doesn’t change my mind. Facebook is threatening Google, but Google isn’t threatening Facebook because it doesn’t offer any features so great that they incentivize people to leave behind their existing networks or spend their time updating and following yet another one when their friends are already all on Facebook or Twitter.
Facebook now dominates the social web so completely that it’s difficult to imagine an exodus to a competing service, unless that service offered some revolutionary new features that Facebook couldn’t possibly match — Buzz doesn’t.
I can picture one other success scenario, though: a service that aggregates other services’ features and content, and then offers up its own set of unique perks (like Buzz’s noise-control algorithms) that make the social web experience better. People would feel comfortable switching for the extra perks, because they wouldn’t have to leave their existing connections behind.
The outlook could change if Buzz integrates with Facebook the way it does with Twitter. Unless that happens, though, you’re better off keeping your bets on Facebook in the coming year or two — at least if your standard of success is something greater than niche appeal.










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